We’ll start with a casual chat and a test ride—because riding says more than words ever could. Whether you're new or experienced, you'll hop on a Mischief, then we’ll talk goals: pavement, gravel, city streets? Speed-focused or versatile and chill? Performance, comfort, or both? This is all about finding which platform fits your style: Gravel, Road, or Randonneur/Touring.

If we’re building you a custom bike, it should fit perfectly. With AI software and our Wahoo Kicker, we fine-tune your most efficient, comfortable position—down to the millimeter. But here’s our edge: your fitter is also your builder and an orthopedic surgeon. So if you’ve got injuries, quirks, or past surgeries that limit you then we can factor it all in to create not just any bike, but the right bike for you.

Here’s the fun part—making the bike yours. Want to keep it raw? Choose between sandblasted matte or polished titanium shine. Feeling bold? Go for a custom Cerakote paint job on the frame and fork. Decals? Anodize them in your favorite color or keep it clean with raw titanium. Want to add a personal touch? Send us a quote, lyric, nickname—whatever speaks to you—and we’ll put it right on the frame. And don’t forget: your wheels deserve some love, too.

Picking components is like grocery shopping—tons of options, all about your taste and budget. Go all-out with every bell and whistle, or keep it simple. We can break it down into three builds: GzeroF , The Service Course or The O.G. (Off Grid). This stage can be a reality check—prices vary—but it’s your ride. Make your list and start building your dream.

Want to get on the builder queue? Cool, that'll be $5000 upfront to keep your spot (no refunds, sorry). Once we’ve received payment, we’ll start designing your dream bike, slinging titanium and ordering parts like it’s Black Friday.

Frame geometry is where beauty meets performance. Doc creates all designs using BikeCAD design software. We tailor every detail: titanium thickness, butting, and diameter, plus 3D-printed elements to boost design and function. With experience as a rider, builder, and surgeon, Doc brings surgical-level precision to frame design—considering every nuance unique to you. Nail the design here, and your ride will do the rest.

Now it’s time to build. We hand-cut, miter, bend, and polish every titanium tube right here in our Seattle shop. Each frame is welded in-house to aerospace-grade standards—no shortcuts, no compromises. It takes a few weeks, because precision is everything. Measure 6,324 times, cut once.

This is where it all comes together. Our pro mechanic takes your frame and turns it into a fully rideable machine—installing, fitting, and fine-tuning every component with precision. It’s the final step where parts become a bike, and everything clicks into place.

Out of state? No problem. You can either plan a quick trip to Seattle for an in-person pickup or we’ll ship your bike right to your door. All in-person pickups come with a final fitting and adjustments. If you visit us and the weather’s good, we’d love to join you for your first spin on your new ride.